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Prompting

Prompting for non-developers

Guide to using Claude Code without coding knowledge: prompting tips for writers, marketers, project managers, and other non-technical users.

Claude Code isn't just for developers

A common misconception: Claude Code is only for engineers who write code. In reality, Claude Code is a universal assistant capable of helping with a huge variety of professional tasks. This guide is for people who use Claude Code for communication, analysis, content creation, or organization, without needing a single line of code.

This guide is for you if...

You're a manager, consultant, entrepreneur, salesperson, HR professional, marketer, journalist, teacher, or simply someone who wants to use Claude Code to be more productive in your daily work.

How to use these templates

Each template below is ready to use. Just:

  1. Copy the template
  2. Replace the elements in [BRACKETS] with your own information
  3. Paste it into Claude Code and send

The bracketed placeholders are guidelines; they can be short (a word) or detailed depending on your need. The more context you give, the better the result.

The secret to great results

The number one quality factor is how much context you provide. "Write me an email" will give you a generic result. "Write a follow-up email to [Name], HR Director at [Company], whom I met at the [Event] trade show 2 weeks ago, to propose our [Product] solution that solves [specific problem she mentioned]" will give you a personalized, punchy email.


Professional communication

Template 1: Professional email

Write a professional email to [RECIPIENT] at [COMPANY/POSITION].
Context: [describe the situation in 2-3 sentences]
Email objective: [what you want to achieve]
Desired tone: [formal / friendly / direct / diplomatic]
Points to include:
- [Point 1]
- [Point 2]
- [Point 3]
Points to avoid: [what not to say]
Signature: [First Name Last Name, Title, Company]

Concrete example:

Write a professional email to Marie Dupont, Purchasing Director at TechCorp.
Context: We sent her a commercial proposal for our inventory management
software 10 days ago. No response since.
Email objective: Get feedback on the proposal and suggest a 20-minute call.
Desired tone: Professional but warm, not pushy.
Points to include:
- Reference to our meeting on February 15th
- That we adapted the proposal based on her feedback
- Concrete suggestion: call on Wednesday or Thursday morning
Signature: Jean Martin, Sales Manager, InventoSoft

Template 2: Client follow-up email

Write a follow-up email for [CLIENT NAME] at [COMPANY].
Relationship history: [number of contacts, last interaction, what was discussed]
What's likely blocking: [probable objection or silence]
New value to offer: [fresh argument or special offer]
Desired call to action: [what you want them to do: call, demo, decision]
Tone: follow up without being pushy, stay professional.
Length: 3-4 paragraphs maximum.

Template 3: Internal change announcement

Write an internal announcement to inform [TEAM / ENTIRE COMPANY] about [CHANGE].
The change: [precise description of what's changing]
Effective date: [when]
Reasons for the change: [why we're doing this]
Impact on teams: [what concretely changes for them]
What stays the same: [to reassure]
Actions required from them: [if applicable]
Contact for questions: [name and email]
Tone: transparent, positive, reassuring. No corporate jargon.

Template 4: Diplomatic rejection message

Write a message to decline [REQUEST / PROPOSAL] from [PERSON].
The received request: [describe what was asked of you]
Main reason for declining: [why you can't/won't]
What you want to preserve: [the relationship, the partnership, goodwill]
Alternative to offer if applicable: [what you can do instead]
Tone: firm but respectful, without leaving the door open for negotiation.

Template 5: Post-meeting thank you email

Write a thank-you email to [PERSON] following [TYPE OF MEETING].
What was discussed: [2-3 key points]
What you particularly appreciated: [specific, not generic]
Agreed next steps: [if applicable]
Your commitment: [what you will do following the meeting]
Tone: warm, sincere, concise. 150 words maximum.

Document analysis

Template 6: Long document summary

Summarize this document for an audience of [TARGET: non-technical manager, client, operational team].
Desired summary length: [1 page / 5 bullets / 3 paragraphs]
Points to absolutely keep: [what's critical]
What can be simplified: [jargon, technical details, legal references]
Output format:
- An executive summary in 3 sentences
- The 5 key points with one sentence each
- Required actions (if applicable)
[Paste document here]

Template 7: Key information extraction

Read this [CONTRACT / REPORT / LONG EMAIL / ARTICLE] and extract:
1. Important dates and deadlines
2. Commitments from each party
3. Important conditions or exceptions
4. Ambiguous points that need clarification
5. Risks or alerts to note
Present each point as a bullet with the exact quote in quotation marks.
[Paste document here]

Template 8: Proposal comparison

Compare these [NUMBER] proposals / offers and help me choose.
Criteria important to me (in priority order):
1. [Criterion 1: most important]
2. [Criterion 2]
3. [Criterion 3]
4. [Criterion 4]
Maximum budget: [if applicable]
Non-negotiable constraint: [if applicable]
Generate:
1. A comparison table on my criteria
2. A summary of pros and cons for each
3. Your recommendation with justification
[Paste proposals here]

Template 9: Customer feedback / NPS analysis

Analyze these [NUMBER] customer verbatims / reviews / NPS responses.
Identify:
1. Recurring themes (positive and negative)
2. Urgent issues (repeated mention, strong sentiment)
3. Possible quick wins (easy-to-implement suggestions)
4. Surprising or unexpected insights
Present results with:
- Top 5 positive points
- Top 5 negative points
- 3 priority recommendations
- The most representative quotes for each theme
[Paste verbatims here]

Content creation

Template 10: LinkedIn post

Write a LinkedIn post about [TOPIC / EXPERIENCE / INSIGHT].
My angle: [what I want to say, my unique perspective]
My LinkedIn audience: [managers, entrepreneurs, developers, HR, etc.]
Desired format:
- Punchy hook in the first line
- Development in 3-5 concise points
- Conclusion with call to action or question
Tone: [authentic and direct / inspiring / educational / storytelling]
What I want to avoid: [the buzzword of the week, LinkedIn cliches like "I failed and I learned"]
Length: 150-250 words maximum. Short and impactful.

Template 11: Blog article

Write a blog article about [TOPIC].
Target: [who will read it, their knowledge level on the topic]
Angle / main thesis: [what the article will argue or explain]
Desired structure:
1. Introduction with hook (problem or question)
2. [Part 1: title]
3. [Part 2: title]
4. [Part 3: title]
5. Conclusion with synthesis and call to action
Data points or examples to include: [if you have any]
Tone: [informative / persuasive / storytelling / expert]
Length: [600 / 1000 / 1500 words]
SEO: include keywords [list]

Template 12: PowerPoint / slide presentation

Create the content for a presentation on [TOPIC] for [AUDIENCE].
Presentation context:
- Duration: [X minutes]
- Objective: [convince / inform / train / sell]
- Key message: [what the audience should remember]
For each slide, provide:
- Slide title
- Main content (3-5 bullets maximum)
- Speaker notes (what to say, not what's on screen)
- Visual suggestion if applicable
Number of slides: [X]
Structure: introduction -> [theme 1] -> [theme 2] -> conclusion -> Q&A

Template 13: Product sheet / sales pitch

Write a product sheet / sales pitch for [PRODUCT/SERVICE].
For whom: [target customer, industry, company size]
Problem it solves: [customer's main pain point]
Unique solution: [how your product differs from alternatives]
3 key benefits (not features, benefits):
1. [Benefit 1 with concrete example]
2. [Benefit 2 with concrete example]
3. [Benefit 3 with concrete example]
Common objections and responses: [if you know them]
Call to action: [what the customer should do next]
Tone: [professional / enthusiastic / reassuring / technical]

Template 14: Newsletter

Write a newsletter for [AUDIENCE] on the theme [THEME].
Newsletter frequency: [weekly / monthly]
Issue number: [if applicable]
Structure:
1. Editorial / personal intro (100 words)
2. Section 1: [title]: [content description]
3. Section 2: [title]: [content description]
4. Section 3: [title]: [content description]
5. Resource of the week: [link or tool to share]
6. Question of the week: [to engage readers]
Tone: [like writing to an expert friend / journalistic / educational]
Total length: [400-600 words]

Organization and productivity

Template 15: Meeting notes

Write meeting notes from these raw notes.
Meeting type: [standup / committee / brainstorm / kick-off / project review]
Date: [date]
Participants: [list of names and roles]
Raw meeting notes:
[Paste your notes here, even messy, with typos, in shorthand]
Meeting notes format:
1. Context (2 sentences)
2. Decisions made
3. Action items (who does what, by when)
4. Points to explore at the next meeting
5. Next meeting date: [if set]
Tone: factual, clear, no jargon.

Template 16: Project plan

Create a plan for [PROJECT].
Context: [project description in 3-4 sentences]
Final deadline: [date]
Available resources: [number of people, hours per week, budget]
Known constraints: [dependencies, holidays, mandatory intermediate milestones]
Identified risks: [what could block progress]
Generate:
1. Task list with time estimates
2. Logical task order (dependencies)
3. Week-by-week schedule
4. Key milestones
5. Recommended safety buffer

Template 17: Prioritized to-do list

I have this list of tasks to do. Help me prioritize them.
Tasks:
[List of all your tasks]
Context:
- Available time this week: [X hours]
- Nearest deadline: [date and affected task]
- My main constraint: [what's preventing me from progressing]
Prioritization criteria:
- High impact on [main objective]
- Urgent (deadline < 48h)
- Dependency for other tasks
- Quick win (< 30 minutes)
Generate a prioritized list with for each task:
- Priority (1-5)
- Time estimate
- Reason for priority
- Whether it's delegable

Template 18: Negotiation preparation

Help me prepare for the following negotiation.
What I want to achieve: [ideal objective]
My minimum acceptable: [red line]
What I can offer in return: [value I bring]
The other party:
- Who: [name, position, company]
- Their likely interests: [what matters to them]
- Their constraints: [what limits them]
- Their likely position: [what they'll ask for]
Generate:
1. 3 strong arguments to defend my position
2. Likely objections and my responses
3. Concessions I can make (without sacrificing my minimum)
4. Questions to ask to understand their position
5. Agreement and deadlock signals to watch for

Template 19: Training and onboarding

Create an onboarding / training program for [POSITION / ROLE] at [COMPANY / TEAM].
Program duration: [X weeks / days]
Objectives: by the end of the training, the person should be able to [list of skills]
Available resources: [documents, tools, reference people]
Week-by-week structure:
[Generate the detailed plan]
For each module:
- Duration
- Learning objectives
- Content / activities
- Practical exercise
- Knowledge validation

Template 20: Progress report

Write a progress report for [PROJECT] intended for [AUDIENCE: management, client, team].
Period covered: [from XX to XX]
Overall progress: [X% of the project, in your estimate]
Accomplishments this period:
[Raw list of what was done]
In progress:
[List of what's underway]
Blockers and risks:
[What's not moving and why]
Next steps (2 weeks):
[What's planned]
Budget: [consumed / planned / remaining] if applicable
Tone: [factual and reassuring / transparent about difficulties / solutions-oriented]
Length: [1 page / 2 pages]

Practical exercises

The best way to improve your prompting is practice. Here are 3 exercises to get started.

Exercise 1: The difficult email

Take an email you need to write but have been putting off for days (a follow-up, a rejection, a tricky request). Use Template 1, filling in all fields carefully.

Notice the difference between your initial "vague" version and the result when you've specified everything.

Exercise 2: The summarized meeting

After your next meeting, take 2 minutes to jot down your key points in shorthand (even messy, with typos). Use Template 15 to turn them into clean meeting notes.

Share the result with a colleague who was present and evaluate the quality.

Exercise 3: The quick comparison

Next time you need to choose between 2 or 3 options (software, vendor, solution), use Template 8, defining your criteria precisely before pasting the proposals.

Note whether Claude's recommendation matches your intuition, and why.

Tips for going further

Iterate on results

Claude doesn't always produce the perfect result on the first try, and that's normal. If the result doesn't suit you, specify what's wrong rather than starting over from scratch:

# Bad (starting over)
"No, that's not it. Redo it."
# Good (iterating with precision)
"The tone is too formal for the relationship I have with this client.
Make it warmer and more direct. Remove paragraph 2 about technical details,
they don't need it. Shorten to 150 words maximum."

Build your personal library

When you find a template that works well for you, save it. You can even turn it into a Claude Code Skill to invoke it with a simple command.

Combine templates

Templates can be combined. For example: use Template 9 (customer feedback analysis) then Template 14 (newsletter) to create a newsletter based on the month's customer feedback.

Next steps

You now have all the tools to use Claude Code in your daily work, whatever your profile.